Our Journey - Part 1

Vision and Decision

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Here at Venedictus, we like to share chronicles about the concepts behind the brand and what they actually mean. This way, our customers who are interested in learning about our story can have a more intimate experience with us. You will have a better understanding of our light and dark theme, which is essentially about our state of mind at any given time, transmuted into wearable art.

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To continue our story telling, we would like to introduce ourselves to you before sharing a series of blogs (each blog to be published every Wednesday) detailing our journey. We are identical twin brothers Jamil and Jarel. We are half Filipino, half Syrian and were born and raised in South Australia. We launched Venedictus on 22/2/22 at the age of 19 years old.

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It all started when we were about 12 or 13. We were having a conversation with our mother about the future. She asked us what we would want to do if we had to do something without getting paid for it. After much discussion, we decided we would want to design clothes as our interest in streetwear was growing. Our mother is the type who doesn't care for the opinion of others, as she always puts the happiness of her three sons first above any other. She believes it's better to try than to harbour regret later on in life, so she gave us her full support.

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The first thing she did was to get us started on learning about personal development. It was explained to us that if we were going to do something out of the box - the box being the comfort zone - we would need to have different mindsets from the majority of those in conventional society. It was necessary to go against the grain of the status quo. Our resolve would have to be strong enough to withstand the pressure from anyone who might try to hold us back or try to persuade us to go in a different direction.

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For the next three years, we learned about psychology, the importance of mindset, the power of the subconscious and how the law of attraction works. We also studied various people and businesses from other industries, as well as the fashion industry as a whole. During this time we also helped out at our father's pizza bar, where we learned many things about how to build and run a successful long-term business. We observed things like effective communication with staff, managing stock, customer acquisition, professional customer service as well as dealing with setbacks.

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We're still learning new things every single day and this will serve us well into the future, for both personal and business growth. We thank you for joining us on this adventure and invite you to follow us to Part 2 for the story behind the creation of what is now Venedictus.


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